definitions

Brand \ (noun) the sum of all impressions through the eyes of the consumer.

Hy – giene \ (noun) the conditions or practices conducive to health.

Brand Hygiene® – The Daily Practices of Great Brands

PERSONAL HYGIENE BRAND HYGIENE Regular & Periodic Hygiene     Regular & Periodic Hygiene       If not properly maintained our bodies are susceptible to Biological Disease   If not properly maintained a brand is susceptible to Brand – ‘Dis-ease’       How do we ensure Personal Health?   How do we ensure Brand Vibrancy?   Periodic Check-ups Periodic Check-ups     Daily Maintenance Factors Daily Maintenance Factors Wash & Bathe Nourishment Dental Care Exercise Sleep   Build Brand Immunity       Personal Fortitude   Brand Cleanliness Brand Attraction Brand Nourishment Fresh Ideas Abundant Exercise Plenty of Rest Eliminate Wastes               Brand Vibrancy